FINALISTS @UKAgencyAwards 2018
We are excited to announce that we’ve been shortlisted for Most Impressive Agency Growth for the 2018 UK Agency Awards! In light of this award, we thought it would be good to share an insight into our journey, looking at where we were, where we are now and why we might have been shortlisted for this award.
WHERE WE WERE
As the FMCG market gathers unprecedented speed, brand owners need to respond instantly and more responsively to market demand. Marketing services and procurement teams need to make budgets go further, maintain quality and guarantee high levels of creativity.
The adaptive design space
It all started in 2015, when the founders of Aire identified a unique niche in the design market which would support the evolving need of maintaining quality and creativity.
Recognising challenges facing global brand owners in solving creative and implementation issues across different markets, they launched the UK’s first privately owned and 100% dedicated tier-two adaptive design agency, Aire Adaptical Design.
“To be the pioneers in the tier-two adaptive design space”.
Aire’s goal has always been to disrupt industry conventions and break away from agency clichés. Whilst there are a wealth of strategic agencies and production agencies out there, Aire looked to the land of opportunity in the middle ground; a place of lost design intentions, miscommunicated briefs and underwhelmed clients.
The first location
From grassroots in a stylish headquarters in Leeds with three colleagues and two clients, a focused and intense three-year growth strategy has successfully enabled both national and international expansion. There is no doubt that the speed of expansion in a fast-paced agency environment is challenging. However, we have worked tirelessly making changes as seamless as possible for both our clients and colleagues.
WHERE WE ARE NOW
We are proud to have opened up four additional office locations (both national and international), increased our client base (whilst retaining our existing ones and expanding our remit with them) and finally, we recruited 30+ additional talented people within this time to join us on our journey to success!
The UK Agency Awards ceremony is hosted each year to celebrate the agencies that have succeeded in all creative design, digital, marketing, advertising, media and public relations. The judging panel features leading professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands including Marks and Spencer, Google, BBC, Santander, BP and Microsoft!
The most impressive agency growth category looks for agencies who have shown an outstanding level of growth and new business wins over the past 12 months. The judges will be scoring based on strategy, achievements, initiatives that have drove growth, and details on how we have overcome challenges we’ve been faced with.
Being nominated as one of the finalists for this category is an honor and a credit to our amazing team and of course, our wonderful clients who all put trust in us during our early stages of infancy.
Since day one, we have always believed in our culture of happiness; because a happy team is a productive team, and productivity is ultimately what gives our clients, our creativity and our business our edge. We feel very lucky to be able to work with some of the world’s best brands who continually challenge and push us to deliver the inimitable client delight.
Three years ago, Aire wasn’t even born. Now, we have just passed our 2nd birthday and we couldn’t be any more excited about what the future holds!