HELPING THE HOMELESS
Let’s make a difference.
Anybody living or working in Leeds will know that the number of homeless people in this area has had a significant increase over the past couple of years, and being located in the city, we see this ever-growing problem everyday. It’s quite literally on our doorstep, and so, we decided to try do something about it to help out.
Being the caring bunch that we are, we don’t just want to help out for a couple of days and then go back to agency life; we want to do something that supports our friends and homeless down at the crypt throughout the duration of this year.
Our monthly donations.
Our ‘12 months of Christmas’ campaign that started at the beginning of January ensures a different member of the Aire team liaises with the charity each month and work out how we can best support any fund-raising, and the day-to-day running for that month. This could be anything from making further donations, to helping to source more washing powder or providing some groceries for them. And that way, we hope that every member of the Aire family will have a chance to make a difference and be involved.
Providing the right toolkit.
Our people are also kindly donating their time and expertise to help out with St George’s marketing activities, something that they don’t have the time, resource or skills to do successfully.
We are currently helping out by:
1. Refining their brand.
2. Creating a set of guidelines.
2. Creating practical templates for the charity’s social media platforms.
3. Designing templates for fund-raising posters and flyers.
4. Developing compelling content that helps the charity achieve its regular fund-raising and volunteer goals.
5. Providing training sessions on how to best use these templates in a way that maintains their brand identity.
And the good news doesn’t end there…
With the help of our friends at Powerhouse, we’ll also be creating a master library of images and videos that the charity can use on and offline, shooting a short promotional film to showcase the good work they do, and filming a number of events throughout the year – to help spread the word, encourage people to donate, and recruit new volunteers.
With a little extra effort each month, we believe we really can provide the homeless of Leeds with 12 months of support. This in turn, will hopefully give them the right tools to deliver much more engaging marketing content for the crypt in the future.
Needless to say, we would love to hear from you if you can help us in any way.
To make any donations to the crypt then please click here
The Aire Family.