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CRUNCHY NUT
 

The challenge


Crunchy Nut was ready to relaunch with a bang and reignite the nation’s taste buds once again. Lighting the fuse was a new, even nuttier recipe that took the brand’s irresistible taste and texture to the next level. Our task was to create an explosive, high-energy pack design and POS to match.

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Overview


Big, bold and bursting with impact – our confident new front of pack design left shoppers in no doubt about the brand’s new direction. Featuring an unmissable flash “Now with more Nuts”, this shelf-stealing design was also supported by a suite of punchy POS, tailored to the activation.

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The insight


Our team tapped into the ‘nuttiness’ of Crunchy Nut consumers at the earliest stage to boost Crunchy Nut’s delivery, raise awareness of the new recipe and send sales into orbit.

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Well done Aire. A challenging brief, but you provided some great solutions. We are delighted with the end result. Thank you.

Bronagh (Brand Manager)

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