1_Aire_CS_Emoji_Range.png
 
Aire_Website_Emoji_High_Five.png
 
 
 

EMOJI
 

The challenge


Smart, fun-packed and full of character, The Emoji Movie lit up screens across the globe. Our promotional packaging and POS needed to capture this colour and energy, and send a message to shoppers that would ring out across an already noisy fixture.

v-small-rule@2x.png
 
 
 

Overview


To give Kellogg’s a larger-than-life on-shelf personality, we placed Gene, the movie’s switched on central character at the heart of our pack. Then, brought the Emoji story to life across the full portfolio of Kellogg’s brands and European markets.

small-rule@2x.png
 
Aire_Website_Emoji_Jailbreak.png
Aire_Website_Emoji_Doughnut.png
 
 

The insight


Emoji was a big hit with our target audience. Giving Gene a starring role in our activation guaranteed the same buzz for the brand and made Kellogg’s a must-buy for mums across Europe.

small-rule@2x.png
 
 
quote@2x.png

Thank you for all your great work and help on this project. The designs look great!

Emer (Brand Manager)

small-rule@2x.png