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PRINGLES SUMMER


The challenge

In the convenience sector, Pringles has long been the king of pop. With its quirky personality, chirpy tone of voice and fun-loving character, the brand continues to win over fans and break retail records. So, it was music to our ears when Pringles asked us to help develop a hit summer promotion with Deezer. Our mission was to create an all-singing POS campaign that was in tune with the premium nature of Deezer, the ‘Pop, Play, Eat’ creative of the master brand, and the tastes of modern music streamers.

 
 
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Overview


Our promotional mechanic: buy 3 cans and get 4 months of Deezer free, needed to come across loud and clear. So, to ensure local markets were singing off the same sheet, we developed a master key visual using the master assets, then consistently rolled this out across 38 localised key visuals and 168 artwork files.

 
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The insight

Once you pop, you just can’t stop’, and as the saying goes, our campaign execution was a perfect example. To tick every box on the brief, we dialled up the brand’s volume in store with a memorable theatre campaign that mirrored the headphones of the key visual and got music-loving shoppers into the summer groove.

 
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