QUORN CORE RANGE
Quorn’s redesigned core packaging already had all the ingredients of success. All that was missing was a tried and tested recipe for global activation. As brand guardians, our task was to adapt and replicate the master design – serving up a tasty new range of Quorn core packaging that was ready-made for different markets.
Guided by the principles of adaptical design, we cooked up new cost and time efficiencies - driving brand consistency across all packaging formats and multilingual layouts. We then reworked this recipe to reflect specific markets, cultures and legal requirements.
Quorn’s strategic agency had already given us food for thought by creating a brand positioning piece. Using this as a master guideline, we created our own flavour, adding in design, photography and art direction - ultimately, taking ownership of guideline curation.
To get through so many packs in such a short time has made a massive difference. The brand looks great on shelf and the sales growth is a reﬂection of such fantastic work.
Alex (Brand Manager)