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QUORN CORE RANGE
 

The challenge


Quorn’s redesigned core packaging already had all the ingredients of success. All that was missing was a tried and tested recipe for global activation. As brand guardians, our task was to adapt and replicate the master design – serving up a tasty new range of Quorn core packaging that was ready-made for different markets. 

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Overview


Guided by the principles of adaptical design, we cooked up new cost and time efficiencies - driving brand consistency across all packaging formats and multilingual layouts. We then reworked this recipe to reflect specific markets, cultures and legal requirements.

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The insight


Quorn’s strategic agency had already given us food for thought by creating a brand positioning piece. Using this as a master guideline, we created our own flavour, adding in design, photography and art direction - ultimately, taking ownership of guideline curation. 

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To get through so many packs in such a short time has made a massive difference. The brand looks great on shelf and the sales growth is a reflection of such fantastic work.

Alex (Brand Manager)

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