QUORN READY MEALS
Quorn Ready Meals are an appetising prospect. All the flavour and flexibility of Quorn in a convenient, ready-to-go package. The trick was to make them stand out from the core range, while reassuring shoppers that they were part of the familiar Quorn family.
We took the key ingredients of the core range packaging and carefully blended them to create a distinctive sub-range that sat neatly under the Quorn brand. This new variety instantly created impact and disruption on shelf, whilst providing consumers with compelling reasons to buy and try.
To give the new range shelf-appeal and give consumers a taste of what to expect, we commissioned a mouth-watering suite of food photography. This, together with new art direction, highlighted the culinary delights of the new ready meal menu and made it simple for shoppers to navigate.
Aire provides a combination of creativity, speed and cost which our team have never seen from any other agency.
Sam (Marketing Director)