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QUORN READY MEALS
 

The challenge


Quorn Ready Meals are an appetising prospect. All the flavour and flexibility of Quorn in a convenient, ready-to-go package. The trick was to make them stand out from the core range, while reassuring shoppers that they were part of the familiar Quorn family.

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Overview


We took the key ingredients of the core range packaging and carefully blended them to create a distinctive sub-range that sat neatly under the Quorn brand. This new variety instantly created impact and disruption on shelf, whilst providing consumers with compelling reasons to buy and try.

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The insight


To give the new range shelf-appeal and give consumers a taste of what to expect, we commissioned a mouth-watering suite of food photography. This, together with new art direction, highlighted the culinary delights of the new ready meal menu and made it simple for shoppers to navigate.

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Aire provides a combination of creativity, speed and cost which our team have never seen from any other agency.

Sam (Marketing Director)

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