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ROWSE
 

The challenge


To get consumers buzzing about Rowse, enhance e-commerce and drive online sales, and give the UK’s leading retailers a sweeter incentive to stock the new range of specialty honeys.

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Overview


Consumers were increasingly making a beeline for the brand online. To maximise sales, improve shopability and make the packaging more legible, we created new e-commerce packaging designs that raised awareness and encouraged consumers to buy.

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The insight


To build awareness of the new ‘Taste Discoveries’ range and highlight the brand’s innovative twist on tradition, we created an innovative wine tasting-style open day at Tesco Head Office, complete with pop up banners, tasting cards and posters.

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