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STAR WARS
 

The challenge


Star Wars Episode 8 was the biggest blockbuster in the galaxy. Our mission was to fire up Star Wars fans with an exclusive preview pack and point of sale that would fly Kellogg’s to the centre of the Star Wars universe.

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Overview


The force was strong in this one…Starting with an impactful black pack that hinted at the hidden depths of the new film, we guaranteed cut-through with a light-sabre inspired diagonal design that offered tantalising glimpses of key characters and new storylines.

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The insight


Kellogg Disney’s rotational licence means there is always something new on the horizon, bringing news and excitement to the kids portfolio. Our ability to continually innovate and create allowed us to keep Kellogg’s light years ahead in an increasingly competitive marketplace.

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We really love these pack designs! The black definitely makes the design pop and will look great on shelf.

David (Brand Manager)

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