W.K Kellogg made his name creating the Kellogg’s empire. Working alongside the strategic agency, our challenge was to seamlessly launch a new organic range the founder would be proud of – across the UK, ROI, Europe and MedMEA. At the heart of this new brand was a complex illustration style with a specific design intent. We were tasked with retaining this DNA and making a name for W.K Kellogg’s in the process.
The danger in taking this new brand to multiple markets was that it would be lost in translation. After carefully considering the proposed colour palette, typography and illustration style, we developed adaptable templates for each region that accurately captured the brand story and design essence.
Having researched the organic cereal market, we knew that design was an important differentiator for our health-conscious audience.
It was vital that the W.K Kellogg brand retained its natural, unprocessed look and feel, and that the ingredient story behind each variant was communicated consistently in every market.