WK_Kellogg_Case_Study_v2_Web_01.png
 

W.K KELLOGG
 

The challenge


W.K Kellogg made his name creating the Kellogg’s empire. Working alongside the strategic agency, our challenge was to seamlessly launch a new organic range the founder would be proud of – across the UK, ROI, Europe and MedMEA. At the heart of this new brand was a complex illustration style with a specific design intent. We were tasked with retaining this DNA and making a name for W.K Kellogg’s in the process.

Line Image.png
 

WK_Kellogg_Case_Study_v2_Web_04.png
 
 

Overview


The danger in taking this new brand to multiple markets was that it would be lost in translation. After carefully considering the proposed colour palette, typography and illustration style, we developed adaptable templates for each region that accurately captured the brand story and design essence.

Line Image.png
 
 
 

The insight


Having researched the organic cereal market, we knew that design was an important differentiator for our health-conscious audience.

Line Image.png
 

 

WK_Kellogg_Case_Study_v2_Web_02.png
 
 

The insight


It was vital that the W.K Kellogg brand retained its natural, unprocessed look and feel, and that the ingredient story behind each variant was communicated consistently in every market.

Line Image.png